Category: Retail

Dressing Up Your Mail Marketing

by

Andrew Michaels

“Direct mail really only has one fear, and that is to be considered as junk mail. With all the unsolicited mail that people get these days, it is almost a routine for most people to just throw away any kind of mail that they are unsure with. To prevent your direct mails from sharing the same fate as those other junk mails, you have to dress up your mails through envelope printing. By creating nice and eye catching custom envelopes for your mail marketing scheme you increase your chances of your mail being read. It gives you that extra assurance that your investment in direct mail marketing is really going somewhere other than the trash. So if you want that kind of assurance here is our little primer on all that you need to know about envelope printing.

How do custom envelopes work exactly?

As was touched on above, custom envelopes can save your direct mail marketing materials by pure appearance alone. If your color envelopes are designed correctly, with an eye catching or thought provoking theme, people will have second thoughts of chucking that into the garbage bin. Something that is beautiful or impactful doesnt deserve to be in the trash right? So with your mail marketing materials dressed up, you will at least get your message inside the house of your potential customer. It more or less should get read by customers, giving you better results from your direct mail marketing campaign.

Are they cheap to produce?

Envelope printing is actually very affordable these days. Since an envelope is basically just as small piece of folded paper, the cost of envelope printing is comparable to flier printing or brochure printing. Also, you can adjust your envelope printing options accordingly to match your budget. You can opt for various paper stocks most in affordable rates, and of course you can reserve color printing only on one side of the envelope which can give you even more savings. All in all, you can print custom envelopes for any kind of direct mail marketing budget out there.

Where are the best places to print them?

So, if you want to print your own custom envelopes, there are several places you can go to. First of course is your local printing service. In most cities, almost all printing houses can do various jobs like brochure printing, booklet printing and of course printing custom envelopes. Simply look for them in the yellow pages and ask if they can do custom envelope printing for you.

If however you are unfortunate enough to be in a place that doesnt offer such a service, then going online will be your best bet. Just log in to your favorite search engine and search for envelope printing services. There should be a lot of online printers to choose from. Just look through their printing options and find the best quote that you can have for custom envelopes. Once you get the right one, you just have to send them your designs and you should have your custom envelopes delivered to you in no time.

Indeed, it is pretty obvious that dressing up your direct mail materials through envelope printing presents to be an easy and good option for increasing their impact. You should really think seriously about integrating in as a part of your direct mail marketing campaign. Chances are, you will get your dollars worth in the returns that you will get from them.

“

Visit these sites for more information on

brochures full color

and

color brochure printing

Article Source:

Dressing Up Your Mail Marketing}

Internet Marketing: Critical Strategies To Change The Fortunes Of Your Home Business

by

Rashmi Mehta

Beyond the dreams and aspirations of several home based business owners,who desire to make money online, the hard reality is that only a minority of them succeed in internet marketing. Very few are actually able to make it to their dreams of making real money on the internet.

More often than not, most online home based business entrepreneurs fail to make money online. Having said that,it is important to reiterate that not all these claims made by the homebiz opportunity owners are totally incorrect.

The good news is that it is genuinely possible to make real money online. Time & again, several individuals from different walks of life have achieved stupendous success online using strategic internet marketing tools, knowledge, skills & expertise.

There are several essential and vitally significant internet marketing strategies, which when followed correctly can propel your home based business to new peaks of prosperity & fulfill your dreams of making real money online.

Every online home business on the internet, is searched by keywords. Hence Keywords play a very decisive role in the success of your business, whether you are in affiliate marketing, network marketing, mlm or even the traditional format of business.

To begin with, the core internet marketing strategy that needs to be understood & adopted correctly in your website is the usage of all the relevant keywords in the strategic positions of your website i.e.the domain name or the url of your website,header, title, subtitle, metatags & description of your site.

Further to this, the hierarchial distribution & indexing of the pages within the site is a crucial factor to be focussed upon. That is the manner in which your website is layouted, right from the home page, where the broad segregation of the various headers ( Keywords ) smoothly flows in to relevant inner pages which carry the micro detailing / sub-categorisation of the product/service/ business opportunity that your home business website promotes.

To be able to illustrate this key aspect more effectively , I would give you an example of a product, let’s say ‘CARS’.

In case,’cars’ is the core keyword /product that your website is promoting, then it can be further divided in to various brand names for eg. Honda, Toyota, so on & so forth. Then under each brand, the segregation could be based on the various categories of cars – luxury cars,budget cars etc.

This can be further divided to the various models with their specifications, usp’s and price range that would fall under each category.The search engines seek such websites with optimum relevancy and hence list them very high in their search engines.Fundamentally, this forms the crux of what search engine optimisation is all about.Having incorporated it in your website, half your seo task is accomplished.

The second very critical internet marketing strategy is to ensure a continous flow of valuable content & information in your site, adding stickiness to your website. This will keep your readers coming back to it again for the original value that they get from the information on your site .

Needless to mention, the search engine crawlers keep coming to your site regularly indexing your pages for all possible keyword searches that people would use to get across to your product(s).

The third important internet marketing profit boosting secret is to use several marketing strategies synergistically to create an avalanche of traffic to your home business opportunity.

This is particularly important in the early days of marketing your business. Once you have a list of loyal subscribers you can concentrate on the internet marketing strategies, which you find more profitable.

Unlike the prevalent myth that one can be successful using a single marketing strategy, a balanced mix & application of all internet marketing strategies will help you get started most quickly & easily.

Create a marketing mix by way of a balanced usage of all possible internet marketing strategies including the free ones like traffic exchanges, article marketing, video sharing, email marketing ,social marketing forum marketing as well as the paid ones like pay per clicks, ezine marketing, blogs, joint ventures etc.to enable you to create a massive presence across the internet.

If you are truly commited & motivated to make it big on the internet by making real money online, then strictly adhere to these very immensely dominant internet marketing strategies & success would follow you, for ever. Trust me, this could change your financial future for ever.

Copyright (c) 2008 Rashmi Mehta

An online entrepreneur & coach, Rashmi Mehta guides individuals to set up & market smart

home based businesses with multiple income streams

, using free yet immensely effective attraction based

internet marketing strategies

Article Source:

Internet Marketing: Critical Strategies To Change The Fortunes Of Your Home Business

}