American Academy of Pediatrics supports dairy for lactose intolerant children

Posted on February 14, 2019February 14, 2019Categories Uncategorized

Wednesday, September 6, 2006

The American Academy of Pediatrics (AAP), in the September 2006 issue of its journal Pediatrics, supports the use of dairy by lactose intolerant children.

Dr. Melvin B. Heyman, author of the article, says that just because a child is lactose intolerant, does not mean that they should avoid dairy altogether. Many lactose intolerant people can consume small amounts of dairy.

Heyman says that dairy consumption is important, especially for children, because of its high calcium content. The calcium is, in turn, important for stengthening growing bones. “If dairy products are eliminated,” the article says, “other dietary sources of calcium or calcium supplements need to be provided.”

Lactose intolerance is a condition, present in the majority of human population above the age of infancy, due to which the body cannot tolerate lactose, a sugar present in milk and other dairy products. Lactose intolerance causes a range of unpleasant abdominal symptoms, including stomach cramps, bloating, flatulence and diarrhea.

As lactose intolerance is inherent, its prevalence varies by ethnic group. For example, while only 12% of American Caucasians have it, its prevalence is 75% among African Americans, 93% among Chinese, 60%-80% among Ashkenazi Jews,and 100% among American Indians. Many people do not realize that they have this condition simply because they have eaten dairy all their lives and view the symptoms of lactose intolerance as “normal”.

Physicians Committee for Responsible Medicine (PCRM) has long stated that the risks of consuming dairy far outweigh the benefits. According to PRCM’s fact sheet, called “Parents’ Guide to Building Better Bones”, there are many healthy ways of getting enough calcium and promoting bone health. Many foods contain calcium, not just dairy. Also, it is important to consider the amount of calcium absorbed, not just the amount of calcium present in a food. For example, more than three times as much calcium is absorbed from one serving of Total Plus cereal as from one serving of 2% milk.

PCRM promotes a strictly vegetarian diet. Despite its name, it claims only 5 percent of its members as physicians. PCRM has also been accused of having links with animal rights “extremists”, in particular Jerry Vlasak, a former PCRM spokesman who called for the murder of scientists who use animals in research.

The report in News-Medical.Net says that Ann Marie Krautheim, with the National Dairy Council, a dairy lobbying group, says

she hopes the report will educate parents on how to continue to include dairy in the diets of children sensitive to lactose and also help improve their nutrient intake. Krautheim says calcium-fortified beverages and other foods which seek to provide an alternative source of calcium, do not provide an equivalent nutrient package to dairy foods such as milk, cheese and yogurt.

This last statement, however, that dairy products are superior to calcium-fortified foods, is not supported by the article in Pediatrics.

Retired U.S. vets sue Donald Rumsfeld for excessive service cutbacks

Posted on February 11, 2019February 11, 2019Categories Uncategorized

Tuesday, May 31, 2005

One thousand residents of the Defense Department-managed Armed Forces Retirement Home in Washington, D.C. filed a class-action lawsuit on May 24, asserting that the cut-backs in medical and dental services imposed by Secretary of Defense Donald Rumsfeld are illegal. The operating budget for the home was reduced from $63 million in 2004 to $58 million for 2005. The residents cite cuts in on-site X-ray, electrocardiogram, physical and dental services, and the closing of the home’s main clinic and an on-site pharmacy.

Chief Financial Officer Steve McManus responded that the changes not only save money but also achieved improved efficiencies. “We’re really trying to improve the benefits to our residents,” he said.

Most of the home’s costs are paid for by a trust fund and monthly fees paid by residents. By law, the Armed Forces Retirement Homes are required to fund, “on-site primary care, medical care and a continuum of long-term care services.”

Endangered Luzon Buttonquail photographed alive by Philippines documentary

Posted on February 10, 2019February 10, 2019Categories Uncategorized

Sunday, February 22, 2009

According to ornithologists, a rare Philippines buttonquail feared to have gone extinct was recently documented alive by a cameraman inadvertently filming a local market, right before it was sold and headed for the cooking pot. Scientists had suspected the species—listed as “data deficient” on the 2008 International Union for Conservation of Nature’s Red List Category—was extinct.

Last month, native bird trappers snared and successfully caught the Luzon Buttonquail (Turnix worcesteri or Worcester’s buttonquail) in Dalton Pass, a cold and wind-swept bird passageway in the Caraballo Mountains, in Nueva Vizcaya, located between Cordillera Central and Sierra Madre mountain ranges, in Northern Luzon.

The rare species, previously known to birders only through drawings based on dead museum specimens collected several decades ago, was identified in a documentary filmed in the Philippines called Bye-Bye Birdie.

British birder and WBCP member Desmond Allen was watching a January 26 DVD-video of a documentary, Bye-Bye Birdie, when he recognized the bird in a still image of the credits that lasted less than a second. Allen created a screenshot, which was photographed by their birder-companion, Arnel Telesforo, also a WBCP member,in Nueva Vizcaya’s poultry market, before it was cooked and eaten.

i-Witness: The GMA Documentaries, a Philippine documentary news and public affairs television show aired by GMA Network, had incorporated Telesforo’s photographs and video footage of the live bird in the documentary, that was created by the TV crew led by Mr Howie Severino. The Philippine Network had not realized what they filmed until Allen had informed the crew of interesting discovery.

Mr Severino and the crew were at that time, in Dalton Pass to film “akik”, the traditional practice of trapping wild birds with nets by first attracting them with bright lights on moonless nights. “I’m shocked. I don’t know of any other photos of this. No bird watchers have ever given convincing reports that they have seen it at all… This is an exciting discovery,” said Allen.

The Luzon Buttonquail was only known through an illustration in the authoritative book by Robert S. Kennedy, et al, A Guide to the Birds of the Philippines. This birders “bible” includes a drawing based on the skins of dead specimens collected a century ago, whereas the otherwise comprehensive image bank of the Oriental Bird Club does not contain a single image of the Worcester’s Buttonquail.

“With the photograph and the promise of more sightings in the wild, we can see the living bill, the eye color, the feathers, rather than just the mushed-up museum skin,” exclaimed Allen, who has been birdwatching for fifty years, fifteen in the Philippines, and has an extensive collection of bird calls on his ipod. He has also spotted the Oriental (or Manchurian) Bush Warbler, another rare bird which he has not seen in the Philippines.

“We are ecstatic that this rarely seen species was photographed by accident. It may be the only photo of this poorly known bird. But I also feel sad that the locals do not value the biodiversity around them and that this bird was sold for only P10 and headed for the cooking pot,” Wild Bird Club of the Philippines (WBCP) president Mike Lu said. “Much more has to be done in creating conservation awareness and local consciousness about our unique threatened bird fauna. This should be an easy task for the local governments assisted by the DENR. What if this was the last of its species?” Lu added.

“This is a very important finding. Once you don’t see a bird species in a generation, you start to wonder if it’s extinct, and for this bird species we simply do not know its status at all,” said Arne Jensen, a Danish ornithologist and biodiversity expert, and WBCP Records Committee head.

According to the WBCP, the Worcester’s buttonquail was first described based on specimens bought in Quinta Market in Quiapo, Manila in 1902, and was named after Dean Conant Worcester.

Since then just a few single specimens have been photographed and filmed from Nueva Vizcaya and Benguet, and lately, in 2007, from Mountain Province by the Field Museum of Natural History in Chicago, Illinois.

Dean Conant Worcester, D.Sc., F.R.G.S. was an American zoologist, public official, and authority on the Philippines, born at Thetford, Vermont, and educated at the University of Michigan (A.B., 1889).

From 1899 to 1901 he was a member of the United States Philippine Commission; thenceforth until 1913 he served as secretary of the interior for the Philippine Insular Government. In 1910, he founded the Philippine General Hospital, which has become the hospital for the poor and the sick.

In October, 2004, at the request of Mr Moises Butic, Lamut CENR Officer, Mr Jon Hornbuckle, of Grove Road, Sheffield, has conducted a short investigation into bird-trapping in Ifugao, Mountain Province, Banaue Mount Polis, Sagada and Dalton Pass, in Nueva Vizcaya.

“Prices ranged from 100 pesos for a Fruit-Dove to 300 pesos for a Metallic Pigeon. Other species that are caught from time to time include Flame-breasted Fruit-Dove and Luzon Bleeding-heart; on one occasion, around 50 of the latter were trapped! All other trapped birds are eaten,” said Hornbuckle. “The main trapping season is November to February. Birds are caught at the lights using butterfly-catching type nets. Quails and Buttonquails were more often shot in the fields at this time, rather than caught, and occasionally included the rare Luzon (Worcester’s) Buttonquail, which is only known from dead specimens, and is a threatened bird species reported from Dalton Pass,” he added.

In August, 1929, Richard C. McGregor and Leon L. Gardner of the Cooper Ornithological Society compiled a book entitled Philippine Bird Traps. The authors described the Luzon Buttonquail as “very rare,” having only encountered it twice, once in August and once in September.

“They are caught with a scoop net from the back of a carabao. Filipino hunters snared them, baiting with branches of artificial red peppers made of sealing wax,” wrote McGregor and Leon L. Gardner. “The various ingenious and effectual devices used by Filipinos for bird-trapping include [the] ‘Teepee Trap’ which consists of a conical tepee, woven of split bamboo and rattan about 3 feet high and 3 feet across at the base, with a fairly narrow entrance. ‘Spring Snares’ were also used, where a slip noose fastened to a strongly bent bamboo or other elastic branch, which is released by a trigger, which is usually the perch of the trap,” their book explained.

A passage from the bird-trap book, which explains why Filipinos had eaten these endangered bird species, goes as follows:

Thousands of birds appear annually in the markets of the Philippine Islands. Snipe, quails, wild ducks, silvereyes, weavers, rails, Java sparrows, parrakeets, doves, fruit pigeons, and many more are found commonly. Some of these are vended in the streets as cage birds; many are sold for food. Most of them are living; practically none has been shot. How are these birds obtained? The people possess almost no firearms, and most of them could ill afford the cost of shells alone. Nevertheless, birds are readily secured and abundantly exposed for sale. In a land which does not raise enough produce to support itself, where the quest for food is the main occupation of life, where the frog in the roadside puddle is angled, the minnow in the brook seined, and the all-consuming locust itself consumed, it is not surprising (though regrettable) that birds are considered largely in the light of dietary additions.Philippine Bird Traps, by Richard C. McGregor and Leon L. Gardner, 1930 Cooper Ornithological Society

A global review of threatened species by the International Union for Conservation of Nature (IUCN) indicates drastic decline of animal and plant life. This includes a quarter of all mammals, one out of eight birds, one out of three amphibians and 70 percent of plants.

The report, Red List of Threatened Species, is published by IUCN every year. Additionally, a global assessment of the health of the world’s species is released once in four years. The data is compiled by 1,700 experts from 130 countries. The key findings of the report were announced at the World Conservation Congress held in Barcelona, Spain.

The survey includes 44,838 species of wild fauna and flora, out of which 16,928 species are threatened with extinction. Among the threatened, 3,246 are tagged critically endangered, the highest category of threat. Another 4,770 species are endangered and 8,912 vulnerable to extinction.

Environmental scientists say they have concrete evidence that the planet is undergoing the “largest mass extinction in 65 million years”. Leading environmental scientist Professor Norman Myers says the Earth is experiencing its “Sixth Extinction.”

Scientists forecast that up to five million species will be lost this century. “We are well into the opening phase of a mass extinction of species. There are about 10 million species on earth. If we carry on as we are, we could lose half of all those 10 million species,” Myers said.

Scientists are warning that by the end of this century, the planet could lose up to half its species, and that these extinctions will alter not only biological diversity but also the evolutionary processes itself. They state that human activities have brought our planet to the point of biotic crisis.

In 1993, Harvard biologist E.O. Wilson estimated that the planet is losing 30,000 species per year – around three species per hour. Some biologists have begun to feel that the biodiversity crisis dubbed the “Sixth Extinction” is even more severe, and more imminent, than Wilson had expected.

The Luzon Buttonquail (Turnix worcesteri) is a species of bird in the Turnicidae family. It is endemic to the island of Luzon in the Philippines, where it is known from just six localities thereof. Its natural habitat is subtropical or tropical high-altitude grassland, in the highlands of the Cordillera Central, although records are from 150-1,250 m, and the possibility that it frequents forested (non-grassland) habitats cannot be discounted.

The buttonquails or hemipodes are a small family of birds which resemble, but are unrelated to, the true quails. They inhabit warm grasslands in Asia, Africa, and Australia. They are assumed to be intra-island migrants, and breed somewhere in northern Luzon in April-June and that at least some birds disperse southwards in the period July-March.

These Turnicidae are small, drab, running birds, which avoid flying. The female is the more brightly coloured of the sexes, and initiates courtship. Unusually, the buttonquails are polyandrous, with the females circulating among several males and expelling rival females from her territory. Both sexes cooperate in building a nest in the earth, but only the male incubates the eggs and tends the young.

Called “Pugo” (quail) by natives, these birds inhabit rice paddies and scrub lands near farm areas because of the abundance of seeds and insects that they feed on regularly. These birds are characterized by their black heads with white spots, a brown or fawn colored body and yellow legs on males and the females are brown with white and black spots.

These birds are very secretive, choosing to make small path ways through the rice fields, which unfortunately leads to their deaths as well, they are hunted by children and young men by means of setting spring traps along their usual path ways.

Buttonquails are a notoriously cryptic and unobtrusive family of birds, and the species could conceivably occur in reasonable numbers somewhere. They are included in the 2008 IUCN Red List Category (as evaluated by BirdLife International IUCN Red List of Threatened Species). They are also considered as Vulnerable species by IUCN and BirdLife International, since these species is judged to have a ten percent chance of going extinct in the next one hundred years.

Colleges offering admission to displaced New Orleans students/AL-KY

Posted on February 9, 2019February 9, 2019Categories Uncategorized
See the discussion page for instructions on adding schools to this list and for an alphabetically arranged listing of schools.

Due to the damage by Hurricane Katrina and subsequent flooding, a number of colleges and universities in the New Orleans metropolitan area will not be able to hold classes for the fall 2005 semester. It is estimated that 75,000 to 100,000 students have been displaced. [1]. In response, institutions across the United States and Canada are offering late registration for displaced students so that their academic progress is not unduly delayed. Some are offering free or reduced admission to displaced students. At some universities, especially state universities, this offer is limited to residents of the area.

Contents

  • 1 Overview
  • 2 Alabama
  • 3 Alaska
  • 4 Arizona
  • 5 Arkansas
  • 6 California
  • 7 Colorado
  • 8 Connecticut
  • 9 Delaware
  • 10 District of Columbia
  • 11 Florida
  • 12 Georgia
  • 13 Hawaii
  • 14 Idaho
  • 15 Illinois
  • 16 Indiana
  • 17 Iowa
  • 18 Kansas
  • 19 Kentucky

I’ll Have Another wins 2012 Preakness Stakes

Posted on February 9, 2019February 9, 2019Categories Uncategorized

Monday, May 21, 2012

The placement for first and second place at the 2012 Preakness Stakes could have been a replay of the Kentucky Derby earlier this month as I’ll Have Another came in first with Bodemeister behind in second. In this race, Creative Cause finished third.

By winning the Kentucky Derby and the 137th Preakness Stakes, I’ll Have Another has a chance at winning the US Triple Crown of thoroughbred horse racing. The final race I’ll Have Another would have to win is the Belmont Stakes, which will be held on June 9.

I’ll Have Another was not favored to win the Preakness Stakes and his odds were set at 3-1. Bodemeister, who was the favorite at 2-1 odds, was the speed horse again as he led the field for most of the race just as he did at the Kentucky Derby. This time, Creative Cause was following close behind in second by the time the field of horses reached the far turn. Just as in the Kentucky Derby, I’ll Have Another pushed faster in the final leg of the race. However, the Preakness Stakes finish was closer with I’ll Have Another squeezing by the pacesetter at the very end to win the race in 1:56.9.

Mexican jockey Mario Gutierrez has won his last four races with I’ll Have Another. He gave I’ll Have Another the credit for the finish, “No one put him in this race. He put himself into the race,” he said. Gutierrez said all he had to do was signal to the horse that it was time to challenge Bodemeister and the horse did the rest.

The winning horse is owned by financier J. Paul Reddam and trained by Doug O’Neill.

The Pimlico Race Course in Baltimore, Maryland was filled with a crowd of 121,309 to watch the Triple Crown hopeful. The last horse to win the Triple Crown was Affirmed in 1978.

THE HORSES

According to the official Pimlico website, the horses that competed this year in the Preakness Stakes by starting position include:

1. Tiger Walk is owned by Sagamore Farm, trained by Ignacio Correas IV, and was ridden by Ramon A. Dominguez.

2. Teeth of the Dog is owned by J.W. Singer. The thoroughbred is trained by Michael Matz and the jockey was Joe Bravo.

3. Pretension was the winner of the 2012 Canonero II Stakes. The horse is owned by Kidwells Petite Stable, trained by Christopher W. Grove, and was raced by Javier Santiago.

4. Zetterholm is owned by Winter Park Partners, trained by Richard E. Dutrow, Jr., and ridden by Junior Alvarado.

5. Went The Day Well is owned by Team Valor International and is trained by H. Graham Motion. His jockey was John Velazquez. This team won last year’s Kentucky Derby race with Animal Kingdom, and they took Went The Day Well to the 2012 Kentucky Derby.

6. Creative Cause is owned by Heinz Steinmann and trained by Mike Harrington. His jockey was be Joel Rosario. Creative Cause was part of the field at the Kentucky Derby, too.

7. Bodemeister, winner of the Arkansas Derby at Oaklawn Park, is trained by Bob Baffert. He is owned by Zayat Stables and his jockey was Mike Smith.

8. Daddy Nose Best was the winner of the Sunland Derby at Sunland Park and the El Camino Real Derby at Golden Gate and raced in the 2012 Kentucky Derby. He is owned by Cathy and Bob Zollars, trained by Steve Asmussen. His jockey was Julien Leparoux.

9. I’ll Have Another was the winner of the Kentucky Derby at Churchill Downs. He is owned by financier J. Paul Reddam, trained by Doug O’Neill and ridden by jockey Mario Gutierrez.

10. Optimizer is trained by D. Wayne Lukas, owned by tobacconist Brad Kelley of Bluegrass Hall LLC and ridden by Corey Nakatani. This horse raced also raced in the Kentucky Derby.

11. Cozzetti is trained by Dale Romans and was raced by Jose Lezcano The horse is owned by Albaugh Family Stables.

With Summer Here, Ant Control Is Important

Posted on February 8, 2019February 8, 2019Categories Pest Elimination

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While we all want to celebrate the fact that the warmer weather is here, there are pests that come along with those warm weather months. No matter how clean a house you keep, the pests will find a way to get into your house. You can take a ton of different homemade precautions but in the end, those bugs will find a way into your house at one time or another. The problem with ants and other bugs that love to eat people food is that they seem smarter than they really are. Sometimes they seem smarter than we are.

The fact of the matter is that they are operating on instinct and if you want to get good Ant Control you need to find professionals who know how they think and what they will do. Once you get an infestation in your home, you are going to have all kinds of different problems. You will think that you got rid of the issue and then one day you will see one crawling across your kitchen floor. The next day you will see a couple more and before you know it, you will have the infestation again.

This happens whether or not you keep a spotless kitchen and house. These pests know what they need to do to find what they want to eat and where they want to live. It does not matter that they are uninvited. You need to find professionals who understand how to carry out Ant Control that will make sure that they are controlled for the long haul.

If you get the right professionals, they will tell you to get rid of the infestation and they will show you how to keep them away. Bugs are smart enough to find their way in, but we are smart enough to know where they are getting in. These professionals will set traps so that if any pests try to get back in they will only find poison and death. This means that you can enjoy the warmer months without having to worry about seeing a bunch of bugs wandering around your home.

Tasmanian miners rescued

Posted on February 6, 2019February 6, 2019Categories Uncategorized

Tuesday, May 9, 2006

The two miners who had been trapped almost one kilometer beneath the surface in Beaconsfield, Tasmania in a collapsed gold mine for 14 days have now been rescued.

The men, Brant Webb and Todd Russell, were well enough to walk out from the lift onto the surface and threw their arms up in exultation. They then walked to a board and removed their location tags to indicate that they were no longer underground at approximately 5:59 a.m. AEST before embracing family and friends and making their way to the waiting ambulances. The vehicles slowly made their way through the crowds with a police escort and the miners waved to the crowds through the open rear doors. They will undergo medical supervision at Launceston Hospital for a period of time before being confirmed well enough to return home.

The last stages of the rescue, cutting the final sections of the escape tunnel had proceeded very slowly because very hard rock was encountered and work had to proceed gently to minimize the chances of further rock collapses.

The escape tunnel was completed at 4:47 a.m. AEST and it took another hour for the men to be transported to the surface via a “crib room” at “Level 375” (375 metres underground) where they were medically examined and were also able to shower.

A bell at Beaconsfield’s Uniting Church pealed just after 5 a.m. AEST to celebrate the rescue, and an air raid siren was sounded. This was the first time the church bell had been rung since the end of World War II. A local fire engine drove through Beaconsfield’s streets sounding the siren to wake residents for the good news.

A funeral will be held later today for a third miner, Larry Knight, who was killed in the collapse that trapped the miners on April 26.

UK nears US in cyber-crime, ahead of Nigeria, Romania

Posted on February 6, 2019February 6, 2019Categories Uncategorized

Thursday, April 10, 2008

The United Kingdom is listed second in a report on global cyber-crime statistics, behind the United States and ahead of cyber-crime “hotspots” Nigeria and Romania. The 2007 Internet Crime Report was released in April by the Internet Crime Complaint Center (IC3), a joint operation between the Federal Bureau of Investigation and the National White Collar Crime Center.

Americans reported losses of US$240 million from global cyber-crime in 2007, a $40 million increase from 2006. The Internet Crime Complaint Center received 206,884 complaints of online fraud in 2007, a decrease from the previous year’s 207,492 complaints.

FBI special agent John Hambrick, in charge of the IC3 unit, told the Agence France-Presse “We’re seeing more schemes involving bigger ticket items, get-rich-quick and work-at-home schemes that involve higher dollar losses”. As the report only includes figures from crimes reported to law enforcement, it is likely that real crime numbers were higher.

We’re seeing more schemes involving bigger ticket items, get-rich-quick and work-at-home schemes that involve higher dollar losses.

FBI Cyber Division Assistant Director James E. Finch commented on the report: “The Internet presents a wealth of opportunity for would be criminals to prey on unsuspecting victims, and this report shows how extensive these types of crime have become … What this report does not show is how often this type of activity goes unreported. Filing a complaint through IC3 is the best way to alert law enforcement authorities of Internet crime.”

In response to the report’s release, the information technology consultancy Global Secure Systems (GSS) warned that the United Kingdom is becoming a hotbed of internet crime. According to the report, the UK accounts for 15.3 per cent of online crime from US crime reports. “This is significantly ahead of other cyber-crime hotspots such as Nigeria (5.7 per cent) and Romania (1.5 per cent),” said David Hobson, managing director of GSS, in an interview with vnunet.com.

The scammer tries to prey on victims who are kind of in tune with what’s going on in the world. The scam changes, but ultimately they’re preying on the good will of people.

The 2007 Internet Crime Report cites the top ten countries by amount of perpetrators of online crime. In descending order, the top ten list includes the United States, the United Kingdom, Nigeria, Canada, Romania, Italy, Spain, South Africa, Russia, and Ghana. Scammers living within the United States most often lived in California, Florida, Georgia, Illinois, New York, Pennsylvania, and Texas. Men lost more money to online fraud than women in 2007, and also accounted for 75 percent of cyber-crime perpetrators.

FBI spokeswoman Cathy Milhoan told CIO Today that online scammers attempt to take advantage of the good will of individuals, asking for money for purported charities during crises. “The scammer tries to prey on victims who are kind of in tune with what’s going on in the world. The scam changes, but ultimately they’re preying on the good will of people,” said Milhoan.

The most widely reported complaint was Internet auction fraud at 35.7 per cent of referred crime complaints. Other online criminal activities cited in the report include non-delivery of purchases and credit/debit card fraud, computer intrusions, spam/unsolicited e-mail, and child pornography. The report also seeks to raise awareness of other types of cyber-crimes, and describes steps individuals can take both to prevent internet crime, and to report it if they have been victimized.

Custom Shirts: Standing Out In The Crowd}

Posted on February 6, 2019February 6, 2019Categories Shirts

Submitted by: Seomul Evans

How are customized shirts helpful in promoting personalization and individuality? They become the reflection of one’s inner creative psyche considering that what a person projects is almost entirely what their inner emotions and inner consciousness suggest. They become what they want to be through the things they show off in public. The idea of portraying oneself thru various means is proof that individuality plays a vital role in modern society. Studies suggest that emotion creates that vacuum wherein an individual tries to escape societal conventions in order to satisfy a basic need for knowing one’s self. As suggested in the saying “Image is everything” we get the idea that outward looks are just as important as inner feelings. This modern approach to human thinking provides us with the idea that customized shirts promotes individualism and that individualism boosts self-confidence which is of high consideration when personal emotion is tackled since emotions make up a considerable part of modern human life. Customization gives way to a sense of identity and that this sense of identity creates the idea of a more open-minded existence that respects individual beliefs and promotes individual preferences.

The internet has become a constant tool for e-commerce and t-shirt printing and customization is of no exception. There are thousands of establishments offering customization over the net. For a certain fee, these establishments offer you options for customized shirts. Online tools that are visually expressed help the customer communicate with the establishment. This way, the establishment gathers information on the level of customization a client chooses. A wide array of options is optimal for the success of the establishment since it presents the client with a seemingly limitless number of combinations to choose from, making the item one’s own.

[youtube]http://www.youtube.com/watch?v=J6tci9oF4Is[/youtube]

The marketing strategy should co-relate with the idea that utilizing custom t-shirts as a marketing tool could help maximize product exposure through means that are similarly of the same ultimate goal as custom shirts that are for personal use. The major difference between custom shirts for marketing tool and customized shirts for personal use is the ultimate goal. A customized shirt that is use as marketing tool usually aim for the success of the implementation of the marketing plan through marketing strategies. Custom t-shirts for personal use are nobler considering that they are aimed towards the idea of individualism.

Consider the saying “Image is everything.” Visuals are used to inform and suggest. Images in custom t-shirts are relatively visuals aimed at distributing information directly to potential consumers as well as suggesting certain aspects of the product that would catch the consumers’ palate. Advertising takes place when one uses a plain t-shirt, places suggestive images pertaining to a product, and then a particular individual uses the modified t-shirt, flaunting it in public maximizing the visibility of the advertising campaign. Customized shirts are new threshold in advertising and marketing since it is related to visual media as a means to inform, yet it crosses over to the realm of fashion and design and thus is a combination of creative advertising and fashion.

The ultimate goal of customization is uniqueness. One seeks to customize a t-shirt with a name or an image to satisfy that need to deviate from what is current and predictable. These establishments create that feeling of individualism when the client enters into the showroom and is presented with choices for personalization. Through the use of drop down menus or flash-based images, the client is able to select and view the customization he/she has opted. The internet becomes the bridge between the imagination of the client and the services rendered by the establishment. It is the linking component between conceptualization and actualization. .

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